Signal-based ICP definition
Clarify the exact accounts, personas, trigger events, and buying signals worth pursuing so outbound starts from fit instead of a scraped list.
Customer interviews into proof
We interview the right customers, pull out metrics, quotes, objections, and workflow changes, then turn one story into case studies, one-pagers, snippets, and posts.
Persona-specific sales stories
Each persona gets a clear jobs-to-be-done narrative: current pain, business impact, proof point, objection handler, and the next best message to send.
Proof Sprint asset library
In four weeks, we build the foundation: customer interviews, long and short case studies, persona one-pagers, proof snippets, and objection-handling blocks.
Research-backed content system
Deep articles, founder posts, comparison guides, and technical explainers are planned from ICP pain, keyword gaps, and AI-search prompts rather than generic SEO ideas.
Website and GEO structure
Your pages and content map to buyer intent, product language, proof, and the questions your market asks in Google, Perplexity, ChatGPT, and sales calls.
Qualified target lists
Every account is researched against ICP fit, signal quality, persona relevance, and the specific outreach angle that makes the message worth reading.
Email and LinkedIn campaigns
Proof snippets from customer interviews become persona-specific sequences with long-horizon follow-up and behavior-based routing for replies, soft interest, and not-now leads.
Event and follow-up playbooks
Trade shows and category moments become pipeline campaigns: pre-event targeting, at-event scripts, and 48-hour follow-up with the right proof asset attached.
Pipeline visibility
Track the lifecycle from target account to reply, MQL, SQL, opportunity, and close so the founder can stop guessing what is actually moving.
Weekly performance reviews
Review reply rates, meeting quality, buyer objections, content signals, and AI-search visibility so each week informs the next campaign.
Repurpose every proof asset
Every customer interview turns into case studies, one-pagers, outbound snippets, LinkedIn posts, newsletter ideas, and sales-room proof your team can reuse.